The SBG Secret Sauce Ingredients
A great sauce comes from high-quality ingredients combined together brilliantly.
The ingredients are no longer a secret, but how do you work with them? That’s where we can help.
Business Activity Focus -- Five Areas
If you are working in — and not on — your business, you are ignoring one of these five areas: 1) leads — generating more; 2) conversions — converting more leads to paying customers; 3) transactions — increasing the number of purchases per customer; 4) value — getting a higher price for your service(s) or product(s); 5) profitability — managing costs and other factors to net more from your gross revenue.
Whole System Approach
The value of whole-system thinking is widely misunderstood. The evidence? Many leaders hire consultants who decompose their businesses to focus on isolated areas matching their expertise (example: SEO). You get a more beautiful website or great search results, but little revenue or customer growth. We don’t work small pieces in pursuit of smaller victories. Our whole-system approach produces results in areas that matter.
Continuous Improvement
We don’t believe in static plans, and neither should you. Market conditions change, and so must plans and execution. Continuous improvement (kaizen) methods have been proven to produce faster, more reliable, easier to manage growth. Over time, you get a higher functioning team, a more adaptive business, greater clarity on strategic levers, and a shot at achieving that ever elusive work-life balance.
Compound Growth
Compound Growth just means implementing improvements strategically across the five focus areas above (and others) to achieve disproportionately large increases in profit and revenue. Why? Increasing leads gives you a bigger base for conversions. Increasing conversions means more possible transactions, and so on. The math is simple and not astonishing, but the business results are. The devil, though, is in the execution details….
Real Coaching that Works
Anyone can hang a coaching shingle today. Many coaches are not educated and credentialed in the art and science of coaching. Few have deep, hands-on experience to practice effectively. Having run Harvard Medical School’s Institute of Coaching, we know how to get clients on a change path to make difficult change happen. That’s the essence of coaching.