About SBG

SBG was founded in the wake of the 2020 pandemic when Chip Carter and Jack Gruber realized that small and medium business (SMB) owners needed a new kind of coaching.

Their extensive experience growing large and small businesses in the private and non-profit sectors — leading, managing, marketing, and coaching — led them to three important insights:

1. SMB owners today are overwhelmed.

Even successful ones. In today’s volatile, uncertain and disruptive world, SMB owners need help understanding and implementing the complex array of business tasks needed to grow a business efficiently and sustainably. And knowing what to prioritize and how to start is anything but easy.

2. Good help is hard to find.

Most marketing consultants and business coaches can’t help. Why? Because their expertise and tools are too narrow (think digital marketing or search engine optimization) and do not address all elements needed to generate more customers, revenue and profit. Thus, they typically offer no quantifiable guarantees.

3. An integrated solution does exist.

We have a system — an approach and supporting technology — to provide a solution. It combines different sure-fire elements proven to lead predictably to phenomenal revenue growth. Without costing the owner more money or time. None of these elements alone are particularly innovative. But applied together they can produce a shocking, high level of growth.

We like the idea of empowering
a business owner to grow their business.


But we also like attending to the whole human being — owners who want both satisfying work and a real life outside of work.

Our system helps correct the 80/20 rule that applies to most SMB owners (80% of your work output comes from 20% of what you do). With new efficiencies and an approach that deals with the whole business (five critical areas), owners can create dramatic growth and preserve work-life balance.