Rather than competing on price — a race to the bottom — compete on value with a market dominating position. Then communicate it well to create a real differentiator.
The Magic of the Market Dominating Position
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Rather than competing on price — a race to the bottom — compete on value with a market dominating position. Then communicate it well to create a real differentiator.
What do Oprah Winfrey, Eric Schmidt, Hugh Jackman, Bill Gates, and Serena Williams all have in common? They all acquired the help of business coach.