Lina Maria Useche, Co-Founder and Executive Director of Alianca Empreendedora shares the mission and work of her nonprofit in Brazil to support micro-entrepreneurs. Through unique partnerships with private sector companies, NGOs, and governments, Alianca Empreendedora has created win-win business models that stimulate entrepreneurship -- and economic growth, equity, livelihoods, and opportunity -- in low-income Brazilian communities. Our conversation spanned a range of topics, including the inception of Alianca Empreendedora in 2005, the power of entrepreneurial identity, the magnitude and contribution of the micro-entrepreneurial eco-system in the Brazilian economy, the challenges and successes encountered along Lina's journey, and her critical learnings.