Is hiring a coach risky?
With most consultants and coaches, yes.
SBG eliminates that risk with a
200% ROI Guarantee. In writing.
Three Reasons Why Coaches and Consultants Avoid Guarantees
(And why we don’t)
1. Too risky, lack of confidence (for them)
If a coach or consultant isn’t confident about their methods and program, you won’t get a written guarantee. Some self-declared business coaches lack the experience and knowledge to confidently coach a business owner. Coaching, revenue growth, marketing, and leadership all require expertise. It’s easy to hang a shingle, and much harder to bring true value to the coaching engagement.
SBG’s program and methods are time-tested and time-proven. We know we are effective. With a history of 100% client satisfaction, our written guarantee is a no-brainer.
2. A new client is an unknown and unpredictable
Business coaches might not be selective about who they coach. But doesn’t the client select the business coach? Sure, but it works both ways. A successful coaching engagement depends on serious commitment from both parties. Success depends mostly on the motivation of the business or nonprofit leader. If he/she is not passionate about changing, a coach will struggle to help you.
SBG is selective about who we work with. Our written guarantee includes provisions about the behavior of both parties. Mutual trust stands behind our guarantee.
3. Guarantees for coaching are hard to construct
Business coaches might not know how to construct a written guarantee with goals, measurements, and risk mitigation. As described above…. But that’s not a good reason. It’s not simple, but it’s not rocket science, either. Based on the current state of the business and trends, it’s possible to identify projections that are reasonable for business success, and factors which would void the guarantee.
SBG has cracked the code for a written guarantee that includes both soft and hard goals, and is beneficial to both the coach and client. How does it work? See below.
What are you risking without a guarantee?
Money
If the coach or consultant you hire doesn’t deliver, you’ll imagine other ways you could have spent that money.
A written guarantee that offered a full refund would completely mitigate this risk.
With no guarantee, there’s nothing you can practically do to recover the loss.
Time
If the coaching/consulting engagement doesn’t lead to greater revenue or capacity, you’ve lost more than just time.
You’ve lost opportunities and potentially a competitive market advantage.
You can recover, but the delay will mean an even tougher path.
Results
It’s tough to predict the return on a coach or consultant investment. You will always get change, but often not the impactful change (revenue, capacity, growth, etc) you hoped for.
A written guarantee could specify the outcomes you care about, and what happens if they’re not delivered.
A written guarantee could mitigate or eliminate these risks.
And give the coach or consultant a competitive advantage.
All of this begs the question…
Why are guarantees on outcomes that really matter
— like revenue, profit, capacity, or program growth — so rare?
Our Written 200% ROI Guarantee
What it is
For businesses, we commit to producing at least 200% of our annualized fee in additional profit for you. If your profit falls short of that, we refund the shortfall from our coaching fee.
Example (hypothetical):
For the coming year you are projecting an annual profit of $400,000 (the baseline). Our annualized coaching fee is $60,000. We guarantee we will help you generate a profit of at least $520,000 or refund you the shortfall. $520,000 == original $400,000 + $120,000 (200% of the coaching fee).
How we build it
Prior to signing an agreement, we agree on a profit baseline, working with you and your team. The profit baseline ($400,000 in the example to the left) is based on a 3-year average of revenue and profit, and other KPIs and trends. Details are specified in the business agreement we review together and sign.
Through this process, SBG learns more about you, we set mutual expectations, and you gain trust in our good faith process represented by the 200% ROI guarantee. We have never failed to reach an agreement with a client.
Why it's great
It concretely represents our belief in our methods and program for growth.
It concretely represents our trust in the capacity of you and your team to forge real change, working with us.
It eliminates or largely mitigates your financial risk in hiring us.
Our guarantee substantiates our commitment to your business,
and is given to all of our clients.
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Your success is our success. We only engage with clients we believe in.