Approach
Our approach is not business as usual.
Getting SEO or a beautiful website is great. But consultants who deliver those outcomes rarely guarantee increased revenue or new customers.
Why?
Because it’s too risky
(for them and you).
We’re different.
Our focus and mission is on you and your whole organization. We don’t decompose your
business mission or issues or processes to match our niche. Informed by whole system thinking,
coaching science, and deep experience in both private and nonprofit sectors, our goal is simple:
Empower you and your team to increase your capacity and grow your revenue.
Our Mission
Your growth | Your capacity | Your leadership
Your Growth
Radically increase your revenue
Your business is already successful. But plateaus and stagnant periods are common. While recovering is not rocket science, growth in these scenarios requires applying a few elements that most coaches either don’t know or don’t know how to implement. We help you take it to the next level with a 200% ROI written guarantee.
Your Capacity
Empower you to get to the next level
We are not consultants. Consultants give you the fish; we teach you to fish. We love working with committed owners and leaders who want to realize a new vision for their organization and opportunities for positive change. We commit to increasing your capacity without reliance on costly, outside consultants who only provide short-term answers.
Your Leadership
Master complexity with less stress
Leadership is intrinsically tough. As the pace and amount of disruptive changes increases exponentially, resilient and adaptive leadership becomes even more challenging. It calls for managing both internal and external factors. We partner with you and your team to help you do just that. Working smarter, not harder, is possible.
Principles of Engagement
Work should be serious, fun, service-oriented, and results-oriented. We commit to that and more.
We commit to your work
The growth of your business or nonprofit will happen, but it requires time and energy (no miracles).
We are 100% committed to you. As the SMB owner or nonprofit leader, you must consistently commit to our jointly crafted process.
Together we find solutions
Why don’t we just hand you the solution?
A) You built your organization and know it better than we do;
B) Your own empowerment and growth are the foundations for strong, long-term outcomes for your work.
We enable, we don’t dictate.
Continuous Improvement
We don’t believe in static plans. Market conditions change, and so must plans and execution. Planning is essential, but plans are useless.
Agile/lean project management works.
We use adaptive, continuous improvement methods to get you fast, reliable growth.
Whole System Thinking
Most consultants decompose complex systems to focus on one or two areas matching their expertise (example: SEO).
We look at all the integrated aspects of your business and organization, enabling us to achieve compound growth results.
We eliminate your risk
We know every dollar and minute counts.
And we believe in our system and track record.
That allows us to offer full risk reversal via a 200% ROI guarantee. In writing. 99% of coaches avoid guarantees. We invest in your success.
Coach skin-in-the-game
We shoulder your risk burden and help with cash flow constraints through an optional contingency fee arrangement.
It’s a revenue share — based only on new revenue we generate with you – that can reduce your out-of-pocket expense.
SBG is a value-driven practice.
Service to others is built into everything we do.
Four phases to the SBG Growth Process
A sharp, prioritized process with a clear bias for action, results, and value.
Assessment
With proprietary technology and coaching interviews that honor your success and work, we assess your organization’s growth potential.
You discover how much you stand to gain. And we help you get clarity on your vision and mission, the foundation of your business or nonprofit.
Implementation
We co-create a 12-to-18-month plan that outlines how your nonprofit or business will reach its potential. The plan incorporates 40+ strategies that drive plan execution.
Each step of the plan is staged and prioritized to optimize both efficiency and revenue growth.
Weekly Sessions
At our weekly coaching sessions, we set SMART* goals based on the implementation plan, and we track your progress. Each week you commit to 4-6 hours of work to meet the goals set.
With an agile approach, we adjust the plan to accommodate internal or external shifts.
Review & Support
Each quarter and annually we meet to analyze activity and progress for that quarter. We identify and fix any issues around strategy, execution or morale.
To facilitate progress, we provide coaching support anytime and a vast library of marketing resources for all coaching clients, available 24/7.